Jolenta Joseph

Founder, Sanavita Company Limited

Age 30, Female, Tanzanian

Bsc in Human Nutrition at Sokoine University of Agriculture
Won a Malkia wa Nguvu Award by Clouds Media Group Agribusiness Category 2019

Watch Jolenta Joseph's Pitch Video for the GoGettaz Agripreneur Prize in 2021

Jolenta Joseph beat thousands of contestants to be in the top 14.

About Sanavita Company Limited

Sanavita Company Ltd is a registered Limited company under Tanzania companies Act of 2002. The company started operations in 2017 but was formally registered in March 2019, with the goal of addressing malnutrition in Tanzania through processing of nutritious food products from the orange fleshed sweet potatoes which is rich in betacarotene provitam A maize, rich in betacarotene, and beans, rich in Iron and Zinc.

To offer high quality services and products from a distinctive investment.

Be a leading company in health and nutrition globally; through education and development of nutritious products

Nutrition Situation
Tanzania is suffering from a high rate of malnutrition (stunting 32%) whereby micronutrient deficiency which causes death of children and women is a major challenge. Sanavita is dedicated in bio-fortified crops with Vitamin A, Zinc and Iron to reduce Vitamin A deficiency and Anemia among children and women; (Iron deficiency is 58% for Children under the age of 5; and 45% for women aged 15 – 49 years; moreover; Vitamin A deficiency for Children aged 6 – 59 months is 33%). Sanavita Solution to address malnutrition focusing on Vitamin A and Iron deficiency.

Sanavita’s approach in dealing with malnutrition is affordable, cost-effective and sustainable; by mobilizing smallholder farmers in production and processing these crops to reach town and midtown. Thus, Sanavita enhances sustainability, affordability and accessibility; at the same time it supports women to come out of poverty and improve the livelihood of the rural community through their engagement in agriculture, particularly staple crops that are nutritious, as Sanavita guarantees ready market for suppliers.

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