Description
Soko-Kijiji uses a web-based mobile platform to aggregate fresh fruits and vegetables from small-scale traders and matches these to online orders by households/ customers within the urban centers. The company’s goal is to Digitize Africa’s open-air markets.
Market Opportunity/ Problem
Digitizing Africa’s open-air markets through linking small-scale traders and farmers to the growing e-commerce market through aggregating their fresh produce to match online orders.
Company Information
Years of operation
4
Type of organization
Sole Proprietorship
Stage of the business
Early stage/ Startup
Agribusiness focus
Enabling (Digital agriculture/aggregation platforms)
Agriculture value chain(s) focus?
Food crops
Primary country of operation
Kenya
Other country(ies) of operation
How many employees does your business have?
10
Does the business have more than 30% women ownership?
Yes
Does the business have more than 30% youth ownership (under 35 years)?
Yes
Financing and expansion overview
How much capital is the company currently fundraising (US$)?
50k-500k
What is the split between equity and debt?
20% Equity and 80% Debt