Soko-Kijiji uses a web-based mobile platform to aggregate fresh fruits and vegetables from small-scale traders and matches these to online orders by households/ customers within the urban centers. The company’s goal is to Digitize Africa’s open-air markets.

Market Opportunity/ Problem

Digitizing Africa’s open-air markets through linking small-scale traders and farmers to the growing e-commerce market through aggregating their fresh produce to match online orders.

Company Information

Years of operation


Type of organization

Sole Proprietorship

Stage of the business

Early stage/ Startup

Agribusiness focus

Enabling (Digital agriculture/aggregation platforms)

Agriculture value chain(s) focus?

Food crops

Primary country of operation


Other country(ies) of operation

How many employees does your business have?


Does the business have more than 30% women ownership?


Does the business have more than 30% youth ownership (under 35 years)?


Financing and expansion overview

How much capital is the company currently fundraising (US$)?


What is the split between equity and debt?

20% Equity and 80% Debt
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