Soko-Kijiji uses a web-based mobile platform to aggregate fresh fruits and vegetables from small-scale traders and matches these to online orders by households/ customers within the urban centers. The company’s goal is to Digitize Africa’s open-air markets.
Market Opportunity/ Problem
Digitizing Africa’s open-air markets through linking small-scale traders and farmers to the growing e-commerce market through aggregating their fresh produce to match online orders.
Years of operation
Type of organization
Stage of the business
Early stage/ Startup
Enabling (Digital agriculture/aggregation platforms)
Agriculture value chain(s) focus?
Primary country of operation
Other country(ies) of operation
How many employees does your business have?
Does the business have more than 30% women ownership?
Does the business have more than 30% youth ownership (under 35 years)?
Financing and expansion overview
How much capital is the company currently fundraising (US$)?
What is the split between equity and debt?
20% Equity and 80% Debt