Smiley’z Mobile Kitchen Limited
Smiley’z Mobile Kitchen Limited is a Limited liability Food processing company with a goal of reducing post-harvest losses in Agricultural Sector. Tomato grows very well in Kaduna state, Nigeria where we are located but its seasonal nature means it is surplus at some points and scarce at other times of the year. Our business model is to maximize the 4-5 months it when it is in season and cheap, to sell at a constant price year round. Our first product was Smiley’z Tomato paste which is 100% tomatoes with no additives or preservatives and has a 1 year shelf life.
Market Opportunity/ Problem
We discovered a gap in the tomato value chain, where there is either so much and cheap, or scarce and expensive, and so we researched and developed our business model.We discovered by research that some of the loss is encountered in transportation, but mostly (60%) due to poor processing and storage. By tackling processing and storage means that we can reduce scarcity of the product, bring down the prices and ensure people have good quality tomatoes year We discovered a gap in the tomato value chain, where there is either so much and cheap, or scarce and expensive. We discovered by research that some of the Post-harvest loss is encountered in transportation, but mostly (60%) due to poor processing and storage. By tackling processing and storage means that we can reduce scarcity of the product, bring down the prices and ensure people have good quality tomatoes year round. Our Work begins with getting the best produce and to achieve this, we partner with cooperative of smallholder farmers, mainly women farmers who supply us our tomatoes and other agricultural produce which we process into pastes, or dry and package in jars or pouches for sales in supermarkets and e-commerce stores. We also support them with seedlings and fertilizer at the start of the farming seasons and they ensure we have consistent good quality agricultural produce for production.
Years of operation
Type of organization
Stage of the business
Value addition/ processing
Agriculture value chain(s) focus?
Fruit, Spices, Vegetables, Other
Primary country of operation
Other country(ies) of operation
How many employees does your business have?
10 full time staff, 20 adhoc staff and 5 Board Directors
Does the business have more than 30% women ownership?
Does the business have more than 30% youth ownership (under 35 years)?
Financing and expansion overview
How much capital is the company currently fundraising (US$)?
What is the split between equity and debt?
75% Equity, 25% Debt