Reel Gardening is a patented biodegradable color-coded paper tape that encases organic fertilizer and anchors seeds at the correct depth and distance apart. This simple product uses up to 80% less water than traditional planting methodologies and eliminates seed and fertilizer waste. The paper tape absorbs the water and keeps the seed in a moist environment, aiding the germination rate. The Reel Gardening App tracks the plant’s growth and provides daily instruction to enable maximum harvest. The app also links the grower to their local agrihub to sell crops and help with pricing.

Market Opportunity/ Problem

Reel Gardening’s patented seed tape kits enable anyone to start a growing journey. The simple technology led process, takes one from seed to harvest in a simple, daily step by step process which enables greater chances of success with limited resources. This positive experience with growing crops fosters confidence and an appetite to take the leap from backyard grower to commercial contract grower

Company Information

Years of operation


Type of organization

Private company

Stage of the business

Growth stage

Agribusiness focus

Enabling (Digital agriculture/aggregation platforms)

Agriculture value chain(s) focus?

Food crops

Primary country of operation

South Africa

Other country(ies) of operation


How many employees does your business have?


Does the business have more than 30% women ownership?


Does the business have more than 30% youth ownership (under 35 years)?


Financing and expansion overview

How much capital is the company currently fundraising (US$)?


What is the split between equity and debt?

100% equity
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