Description
Reel Gardening is a patented biodegradable color-coded paper tape that encases organic fertilizer and anchors seeds at the correct depth and distance apart. This simple product uses up to 80% less water than traditional planting methodologies and eliminates seed and fertilizer waste. The paper tape absorbs the water and keeps the seed in a moist environment, aiding the germination rate. The Reel Gardening App tracks the plant’s growth and provides daily instruction to enable maximum harvest. The app also links the grower to their local agrihub to sell crops and help with pricing.
Market Opportunity/ Problem
Reel Gardening’s patented seed tape kits enable anyone to start a growing journey. The simple technology led process, takes one from seed to harvest in a simple, daily step by step process which enables greater chances of success with limited resources. This positive experience with growing crops fosters confidence and an appetite to take the leap from backyard grower to commercial contract grower
Company Information
Years of operation
11
Type of organization
Private company
Stage of the business
Growth stage
Agribusiness focus
Enabling (Digital agriculture/aggregation platforms)
Agriculture value chain(s) focus?
Food crops
Primary country of operation
South Africa
Other country(ies) of operation
N/A
How many employees does your business have?
15
Does the business have more than 30% women ownership?
Yes
Does the business have more than 30% youth ownership (under 35 years)?
Yes
Financing and expansion overview
How much capital is the company currently fundraising (US$)?
>1m
What is the split between equity and debt?
100% equity