FRUITALES

The domestic and West African regional markets for the type of processed and packaged Fruitales products, particularly chili pepper purees and sauces in glass jars, is relatively big. Because household incomes are growing and dietary and eating habits increasingly resemble that of western countries’ middle-class households, the demand for those products is growing faster than local production. In rich western countries, the demand for exotic, organic food products is also increasing. Fruitales has been unable to capture those markets because of its limited production capacity. By moving its production to a more appropriate location in Dakar and acquiring industrial equipment, Fruitales will better contribute to closing the gap between the demand and the supply of its products in its traditional markets on the export market.