Freshbag is a digital procurement platform connecting Farmers and FMCG suppliers to thousands of informal retail businesses across Cameroon. It helps informal retail businesses source inventory from Farmers and FMCG suppliers at the most competitive prices, access 30 days working capital credits and manage their last mile delivery logistics needs.

Market Opportunity/ Problem

There are more than 1 million informal food businesses in cities across Cameroon responsible for 80% of the food mass distribution to millions of citizen while making less than US$5 per day, those earnings have been further eroded due to Covid19’s impact putting the country’s food security at risk. Freshbag is building an enabling environment for informal food retail businesses to thrive using technology and big data in order to fight food insecurity, poverty and gender inequalities

Company Information

Years of operation


Type of organization

Private company

Stage of the business

Early stage/ Startup

Agribusiness focus

Enabling (Digital agriculture/aggregation platforms)

Agriculture value chain(s) focus?

Food crops

Primary country of operation


Other country(ies) of operation


How many employees does your business have?


Does the business have more than 30% women ownership?


Does the business have more than 30% youth ownership (under 35 years)?


Financing and expansion overview

How much capital is the company currently fundraising (US$)?


What is the split between equity and debt?

60% Debt and 40% Equity
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How to engage

Please reach out to us on for any queries or support. The SMEs can be reached directly through the unique link found on their company profile page.