Famatta’s Trading
Description
Famatta’s Trading is a 100% female owned company that has 150 acres of oil palm farmland which produces edible oil for the African ethnic markets in the following size containers: 1 to 3 litres, and 5 litres
Market Opportunity/ Problem
According to the company, the African food market is a trillion dollar market especially in the organic palm oil sector. Entry of Liberian palm oil and fresh frozen ethnic food such as salted cod in markets, competes with brands like Nino which is a processed oil that uses Sudan IV, a known carcinogen used as a additive for colour. Famatta’s oils does not use any artificial colourings or any other additives. Gaps in the market are currently being filled by imports from South America that do not have the same taste and the company intends to replace those with a speciality organic product.
Company Information
Years of operation
2
Type of organization
Sole Proprietorship
Stage of the business
Growth stage
Agribusiness focus
Primary Production
Agriculture value chain(s) focus?
Food crops
Primary country of operation
Liberia
Other country(ies) of operation
N/A
How many employees does your business have?
15
Does the business have more than 30% women ownership?
Yes
Does the business have more than 30% youth ownership (under 35 years)?
No
Financing and expansion overview
How much capital is the company currently fundraising (US$)?
Below $250k
What is the split between equity and debt?
100% debt