Founded in 2019, Bay Seddo is an innovative Senegalese SMSE operating in the horticultural sector. It buys produce from contractual farmers through first-level collectors and sells to retail and wholesale distributors of horticultural produce. The company has been instrumental in setting up multiservice hubs in high horticultural production areas of the country by playing the role of the main intermediary between smallholder farmers and input and service providers. This allowed small farmers to sell produce easily and to have access to finance, input supply, extension services, and health insurance.
Bayseddo delivers quality, fresh products to an informal retail market for selected horticultural products to women retailers generally called tabletop women. There are thousands of such women in Dakar and the Senegalese regions. Without Bay Seddo, those women go every morning at 5 AM to the market to buy the products they need for selling in some relatively high-income areas of Dakar City with no fresh food groceries nearby. The problems of transportation, insecurity, and the long work hours wasted make this business very hard for women. Bay Seddo’s value offering is to make that activity easier and to provide health insurance with 100 % coverage to these women from the resources generated through the value chain hubs in which Bay Seddo plays a major role.