Armlead Entreprise Private Limited t/a Pik It Fresh Farms
Description
60% of fresh produce sold on the urban retail market is imported from neighbouring South africa causing the consumer price to be high and causing food waste at the public markets as they struggle to find viable markets. Due to the proximity of our farms to the CBD market we service (150Km Radius), we offer an on demand delivery of horticulture produce targeting wholesalers offering premium quality at affordable prices because we produce locally and aggregate volumes with other neighbouring small holder farmers.
Market Opportunity/ Problem
60% of fresh produce sold on the urban retail market is imported from neighbouring South africa causing the consumer price to be high and causing food waste at the public markets as they struggle to find viable markets. Due to the proximity of our farms to the CBD market we service (150Km Radius), we offer an on demand delivery of horticulture produce targeting wholesalers offering premium quality at affordable prices because we produce locally and aggregate volumes with other neighbouring small holder farmers.
Company Information
Years of operation
6
Type of organization
Private company
Stage of the business
Growth stage
Agribusiness focus
Primary production
Agriculture value chain(s) focus?
Food crops
Primary country of operation
Zimbabwe
Other country(ies) of operation
How many employees does your business have?
8 permanent Employees and 5 – 10 casuals off and on peak respectively
Does the business have more than 30% women ownership?
Yes
Does the business have more than 30% youth ownership (under 35 years)?
No
Financing and expansion overview
How much capital is the company currently fundraising (US$)?
150 000
What is the split between equity and debt?
10% and 90% respectively.